Graphite AI: Growth via YouTube Integrations
Focus on long-form video reviews with elite tech creators and deep-dives into LLM orchestration.
The Full Story
Graphite AI had a technically complex product that needed explanation, not just promotion. Short-form ads couldn't carry the nuance required to convert.
We matched them with three elite tech YouTubers who specialize in LLM tooling and developer workflow content. Each creator produced a long-form integration video — not a paid spot, but a genuine hands-on review.
The result was compounding: each video continued driving signups weeks after publication, with comment sections full of qualified developer leads.
The long-form coverage gave our product the credibility that no ad could buy. The audience actually understood what we were building.
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