Advertise in
LinkedIn
Reach professionals as they explore ideas, compare solutions, and make decisions on LinkedIn, with relevant content that fits naturally into their feed.
A new way to promote your brand across professional networks
Traditional creator campaigns depend on one creator publishing one sponsored post. We create and distribute multiple pieces of content through multiple relevant professionals on LinkedIn.
The usual model
1 creator
→ 1 post
→ 1 network
Our model
Multiple professionals
→ Multiple posts
→ Multiple networks
→ Multiple professional circles
How it works
Three steps to a
distributed campaign
We write the content, publish it through relevant professionals, and let it travel across their networks, not just one audience.
1. Content creation
We develop educational, opinion-led or experience-based LinkedIn content around the brand, product or topic, designed to feel native to the feed, not like an advertisement.
2. Professional distribution
The content is published through a selected group of relevant professionals. Each one brings their own:
3. Multiple networks
Instead of reaching one creator's audience, the campaign is distributed across multiple professional networks and the circles around them.
What we can promote
Almost any product, launch or message. The content format adapts to match your objective.
Content angles
Every campaign uses one or more of these formats, chosen based on your goal and audience.
"5 ways teams are using AI to improve their workflow."
Position your brand as a thought leader. Educational posts share genuine insight around a topic your audience cares about, using your product as the natural context, not the focus.
Example post angle
A professional shares a breakdown of how their team cut review time using automation. Your tool is mentioned as part of the workflow.
Best for: SaaS products, tools, platforms
Use this angleStart with a test
No brand should commit to a large professional campaign without knowing how their audience responds. Start small, measure, then scale.
Phase 01: Test
5–10 professionals
- Measure reach, engagement & clicks
- Identify the strongest content angles
Phase 02: Scale
25–50+ professionals
- Multiple industries & professional networks
- A larger distributed campaign
What we measure
Tracked against the campaign objective and reported after every phase.
The idea
One creator gives you one voice. A network of professionals gives you many.
We're launching this as a new campaign format at SHD Creators for brands that want to build awareness within professional and industry audiences.
Start small, learn what works, then scale.